Eight years of work · Paris

The Making of Emraude

Every frame here was written, designed, built and tested in house. Move across the board to look closer.

54 pieces on the table

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The Emraude studio on rue de l'Armorique, Paris

Emraude is a creative learning agency. We create gamified learning experiences for prestigious luxury, retail and global brands, transforming conventional corporate training into refined digital experiences where learning feels instinctive.

The Emraude studio and Learning Lab on the map of Paris — 27 Rue de l'Armorique
75015 Paris

Meet the 40 Minds Behind the Magic

Our collective of 40 brings together project managers, creative directors, game designers, instructional engineers, 3D artists and developers.

01 /

Strategy & Narrative

Game designers and instructional engineers who shape the rules, the storyline, and the pedagogical flow.

02 /

Design & Art Direction

Art directors, illustrators, 3D and motion designers, sound designers and UX/UI designers who bring every experience to life.

03 /

Development & Technology

Full-stack, front-end and back-end developers, QA experts and DevOps engineers who make every experience run flawlessly at scale.

04 /

Direction & Operations

Strategic vision and the coordination of more than 10 vocations, from brief to delivery, with one point of contact throughout.

05 /

Marketing & Communication

Everything made in-house, from the brand film to this very page.

We share the same standards: perfectionism paired with creativity, a habit of questioning conventions, and precision down to the last detail.

If that sounds like you, we're hiring.

Open roles

Our Mission

Virgile Loisance Founder, Emraude

“We are designing a new generation of learning experiences for luxury maisons: more immersive, more narrative, more impactful.”

Film · Behind the scenes

Two minutes inside the studio, with the people who write, design and build every experience.

Trusted by the Maisons

Hermès

Dior

Puig

Sephora

Moët & Chandon

LOEWE

Microsoft

Lancôme

Printemps

Bulgari

Gucci Beauty

Accor

Dom Pérignon

Lacoste

Richemont

CHANEL

L'Oréal

Diptyque

Baccarat

Louis Vuitton

Veuve Clicquot

Rabanne

Thales

L'Artisan Parfumeur

LVMH

Carolina Herrera Maisons du Monde

Ruinart

Nespresso

Burberry Beauty

Hennessy

Chablis

Inspired by
what you see?

Tell us about your project

...and 40+ global brands across retail, technology, healthcare and industry.

Station F, Paris

Inside La Maison des Startups LVMH

In 2025, Emraude was selected to join La Maison des Startups LVMH at Station F, working alongside LVMH-owned Maisons. A year later, the partnership was renewed for 2026-2027, carrying that collaboration further.

Experiences Built for the LVMH-Owned Maisons

The Spark of Emraude

It started with an Escape Game. In 2018, we saw that the mechanics of play could hold attention where conventional formats could not, and we made that discovery our discipline. Every experience we have designed since carries this origin.

Milestones

2018

The Origin

Founded in Dinard, where our mastery of game design and the core mechanics of engagement first took form.

2020

The Parisian Chapter

Moved to Paris to meet the exacting standards of the luxury and retail sectors through tailored gamified learning.

2021

Global Reach

Trusted by elite international corporations across North America, the Middle East, Asia and Europe.

2023

Crafting Immersion

Advanced WebGL architecture joined high-end 2D and 3D design to create unique, globally accessible experiences.

2025

A Recognised Voice

Opened the Emraude Learning Lab, setting a benchmark for creative diligence in luxury and retail training.

2026

Intelligent Horizons

AI workflows and R&D for smarter, personalised learning, shared through our podcast and YouTube channel.

As we look forward, Emraude remains anchored in a singular conviction: true luxury lies in exceptional precision. We continue to offer unique, immersive experiences that respect the heritage of our clients while anticipating the future of learning.

What Comes Next →

Eight Years, in Figures

creatives

10+

vocations in-house

50/50

gender parity

3M+

learners trained worldwide

2500+

tailored games created

4.9/5

average learner satisfaction

Emraude | Storytelling · Design · Pedagogy

More than 10 vocations under one roof, in constant dialogue: every experience is written, designed, built and tested in-house, from first brief to launch. Each month, our standards are challenged against the latest research in neuroscience and cognitive psychology, in workshops with leading pedagogical experts.

Our Pedagogical Approach

01 / 06 immersive storytelling

The Learning Lab

Our Learning Lab is more than a space, it’s a community. We regularly open our doors to L&D and HR leaders for talks, workshops, and curated sessions.

We also take the conversations to the airwaves, hosting podcasts with our community members, exploring the future of L&D, shared experiences, and practical dos and don’ts.

Join our next event